Ageratum Monarch Magic 12"HB

Get ready to host the ultimate pollinator party! Ageratum ‘Monarch Magic’ is a high-energy powerhouse that lives up to its name, drawing in butterflies—specifically Monarchs—with a magnetic intensity that outpaces almost any other annual. This isn't your average "gumdrop" floss flower; it features a unique vigorous, spreading habit that creates a lush, wavy carpet of color in the landscape or an overflowing, fluffy sensation in hanging baskets and mixed containers. The blooms are stunning vivid periwinkle-blue pompoms with a soft, fuzzy "thread-like" texture that looks like a cloud of cotton candy has landed in your garden.

The foliage is a rich, deep green with larger-than-typical leaves that form a dense, healthy mat, providing a bold backdrop for the cool-toned flowers. Unlike older varieties, ‘Monarch Magic’ is bred to stay tidy and lush throughout the summer heat without stretching out or looking ragged by August. It is incredibly easy-going, thriving in full sun to part shade and preferring well-drained, average soil. While it appreciates consistent moisture to keep the flower show at its peak, it is surprisingly drought and heat tolerant once established.

Wildlife & Unique Features: This plant is essentially a "Monarch Magnet." In trial gardens, it has been noted to attract butterflies by the dozens, providing essential nectar for their migration. While it’s a five-star resort for butterflies, bees, and hummingbirds, it’s a total "no-go" for deer and rabbits, who tend to leave the fuzzy textures alone. Although it is technically a tender perennial in the deep South (Zones 9-11), it is most commonly grown as a high-performance annual. One of its best tricks? It’s "self-cleaning," meaning it grows right over its old blooms, so you can skip the deadheading and spend more time butterfly-watching!

Why We Love It: It is pure pollinator "magic!" We love a plant that works this hard for the environment while looking this sophisticated. The periwinkle color is a rare "true blue" that pops beautifully against orange butterfly weed or yellow lantana. It’s low-maintenance, high-impact, and watching a half-dozen Monarchs settle on its fuzzy blooms at once is a garden experience you won't forget.